In today’s digital age, having a website is essential for any business. It allows you to reach a wider audience and connect with customers online. However, simply having a website is not enough – it’s important to make sure that your website is visible to potential customers when they are searching for the products or services you offer. That’s where search engine optimization (SEO) comes in.

SEO, or Search Engine Optimization, is the practice of improving the ranking of a website on search engines like Google. It is important because it helps to make your website more visible to people who are searching for the products or services you offer. When your website ranks higher in search results, it is more likely to receive traffic and potential customers. In addition,

Need for SEO

SEO can help to improve the user experience of your website by making it easier to navigate and use. This can lead to increased engagement and conversions. Overall, SEO is an important part of any online marketing strategy because it helps to increase the visibility and reach of your website.

Need for Search Engine Optimization for your Business

Large Audience
Searchers enter 150 billion+ queries each month into Google with more than 15% of those queries never entered before
Google is the top visited search engine
Organic search is a top traffic source for A.com with 13.8 million organic site entries or 29% of total entries in FY18 YTD
Self-Qualified Targets
Search engine users are a unique audience of self-qualified targets actively seeking information on Your Product / Services
Targets are active in organic search, with clients, recruits and other stakeholders

SEO

SEO is the practice of improving the ranking of a website on search engines like Google. When you search for something on Google, the results that appear on the first page are likely to be the most relevant and popular websites. These websites have likely invested time and resources into their SEO strategy to ensure that they rank highly in search results.

There are several reasons why SEO is important for businesses:

Increased Visibility and Traffic: The higher your website ranks in search results, the more likely it is to receive traffic from potential customers. According to a study by BrightEdge, the top three search results on Google receive over 75% of clicks. This means that if your website doesn’t rank in the top three results, it is likely to receive very little traffic from search engines. By investing in SEO, you can improve your website’s ranking and increase the amount of traffic it receives.
Cost-Effective: While there are costs associated with SEO, it is generally a more cost-effective marketing strategy than traditional forms of advertising. With traditional advertising, you are paying for a fixed amount of exposure, regardless of whether it leads to conversions. With SEO, you are only paying for results – you only pay when someone clicks on your website from the search results. This means that you are more likely to see a return on your investment with SEO.
Increased User Experience: SEO can help to improve the user experience of your website. When your website is easy to navigate and use, visitors are more likely to stay on your site and explore what you have to offer. This can lead to increased engagement and conversions.
Local SEO: If you have a brick-and-mortar business, it is important to optimize your website for local search results. When someone searches for a business or service in their area, Google will often show local results first. By optimizing your website for local SEO, you can increase the chances of your business appearing in these local search results.
Mobile Optimization: With the increasing use of mobile devices to search the internet, it is important to make sure that your website is mobile-friendly. Google has stated that they prioritize mobile-friendly websites in their search results. By optimizing your website for mobile, you can improve your ranking and make it easier for potential customers to access your website on their mobile devices.

In conclusion, SEO is an essential part of any online marketing strategy. It helps to increase the visibility and reach of your website, and can lead to increased traffic, engagement, and conversions. By investing in SEO, you can improve the ranking of your website on search engines and reach a wider audience of potential customers.